DIGITAL CONTENT PRODUCER

WHO ARE WE?

The Australian Institute of Music (AIM) is a specialised, independent Higher Education Provider offering a range of externally accredited foundation, undergraduate and postgraduate programs in Music and related fields at various Australian Qualification Framework (AQF) levels. We seek to empower our students by encouraging them to embrace their skills and become the creative practitioners and professionals of the future. We’re proud to say that we’ve been educating the music industry for more than 55 years. The Australian Institute of Music (AIM) is where tomorrow’s music industry professionals get their start. We’re a community of creatives, educators and industry leaders shaping the future of music in Australia. From performance and songwriting to music business, audio, music theatre and composition, AIM students turn their passion into a lifelong career.

WHY JOIN AIM?

• Work in a creative, inspiring environment surrounded by music every day.
• Collaborate with an energetic, supportive marketing and recruitment team.
• Contribute to a brand that helps students turn their passion for music into a career.
• Competitive salary, hybrid working options and access to AIM events and performances.
• Travel opportunities to the Melbourne campus (Sydney-based role).

WHAT'S THE JOB?

We’re looking for a hands-on Digital Content Producer; a creative storyteller who can capture the energy, creativity and diversity of life at AIM and bring it to life across our digital channels.

You’ll be behind the camera, in the edit suite and part of every stage of production from ideation to creation, producing high-quality content that drives awareness, community engagement and student enrolments. If you live and breathe content creation, love being part of a fast-moving creative team, and know how to make a story sing on social media, we want to hear from you.

KEY RESPONSIBILITIES

Content Production (Video + Digital)

• Ideate, shoot, edit and publish high-quality content across AIM’s digital channels (Instagram, TikTok, Facebook, YouTube, website and eDMs).
• Direct, coordinate and capture both high-fidelity and behind-the-scenes (lo-fi) content at AIM events, campus life moments and student showcases.
• Work with internal teams (key stakeholders) and external partners (videographers, photographers, copywriters) to deliver compelling brand stories.
• Ensure all content aligns with AIM’s creative direction, tone and compliance standards.

Social Media & Campaign Execution

• Execute AIM’s social content strategy across platforms in collaboration with the Marketing Manager.
• Manage day-to-day posting, engagement and community interactions across AIM channels including Google business profile.
• Contribute to content calendars, ensuring consistent brand storytelling across digital channels.
• Monitor social trends and performance data to refine and optimise future content.
• Support the Marketing Manager in developing and producing paid media creatives based on campaign strategies, using Photoshop and other design tools (experience required).

Collaboration, Events & Project Management

• Manage and support key recruitment events such as Open Day, Info Day and Backstage Pass, ensuring content capture and promotion align with campaign goals.
• Work closely with the Marketing and Recruitment teams to ensure content supports campaign objectives and drives engagement.
• Support content requirements for digital campaigns, web updates and event promotion.
• Capture key AIM moments including events, student performances, workshops and guest artist sessions.

Website Content & Copywriting

• Write, edit, and publish engaging content for AIM’s website, including blog posts, news articles, and promotional pages, ensuring consistent brand voice and tone.
• Manage content through the CMS (WordPress), updating pages, adding media, and maintaining website structure and functionality.
• Collaborate with the Marketing Manager and internal stakeholders to develop website content that supports campaigns, events, and student engagement initiatives.
• Monitor website performance and suggest improvements to enhance user experience and content impact.

WHAT ARE WE LOOKING FOR?

1. Proven experience creating high-quality video and digital content (including editing for social platforms).
2. Proficiency in video editing tools (Premiere Pro, CapCut or similar) and design tools (Canva or Adobe Suite).
3. Strong understanding of social platforms (Instagram, TikTok, YouTube, LinkedIn) and current content trends.
4. Knowledge of Photoshop and editing tools.
5. Excellent short-form copywriting skills and an eye for visual storytelling.
6. Highly organised, collaborative, and comfortable working on multiple projects at once.
7. A passion for music, creativity and education.
8. Experience in the music industry (desirable).
9. Previous experience working in a higher education environment (desirable).

Ready to create something that inspires the next generation of music makers?

Apply now and be part of Australia’s leading music education community.

HOW TO APPLY?

APPLY NOW with a Resume (CV) and a Cover Letter that outlines why you are right for the position!

**FYI - We'll be undertaking rolling interviews so don’t delay your application!**

SALARY

Permanent, Full-Time: $84,000-$88,000 + 12% super (per annum)

CONTACT: people@aim.edu.au (contact us to view full role profile)