eCommerce & Email Marketing Specialist
Full-Time | Hawthorn East, Melbourne | Premium Women’s Fashion Brand

Shape the future of fashion ecommerce at a brand about to do the unthinkable.

OnceWas is entering a new era. As a premium Australian fashion label with a loyal customer base and global ambition, we’ve rolled out game-changing strategies that will offer our customers a kind of value never before seen in fashion — and we’re looking for an innovative eCommerce & Email Marketing Specialist to help lead the charge.

We’re seeking someone with a proven track record in ecommerce and retention marketing. Someone who thrives on eCom and email strategy, understands the intricacies of loyalty integrations, and can create highly effective email campaigns from concept to execution. You’ll work closely with the founder and senior leadership, driving powerful lifecycle strategies and optimising every touchpoint from first click to long-term loyalty.

At OnceWas, we’re a premium Melbourne-based label known for our timeless investment pieces that blend artistry with wearability - crafted to inspire confidence and empower self-expression. We’re a proudly Australian, female-founded brand with a strong focus on integrity, customer experience, and sustainable business growth.

We’re not just building a fashion brand - we’re building a community that empowers and uplifts women and a high-performing team that is passionate about the process.

eCommerce Management (Shopify)

• Oversee day-to-day Shopify operations, including product uploads, merchandising, homepage and navigation updates

• Launch new collections, campaigns and promotions in line with the marketing calendar

• Implement and test new apps and integrations to enhance conversion and customer experience

• Coordinate with developers and our VA for web improvements and technical execution

• Manage Help Centre and FAQs, and optimise the online customer journey

• Design site banners to reflect seasonal offers and brand tone

• Monitor performance and optimise merchandising based on sales data and user behaviour

Email & SMS Marketing (Klaviyo)

• Own the strategy and execution of all email and SMS campaigns (~30/month), ensuring alignment with brand tone and seasonal storytelling

• Write compelling copy using ChatGPT or your own words, and design beautiful, on-brand email creatives using Canva or similar tools

• Update, test and optimise automated flows for welcome, abandon cart, post-purchase, win-back and loyalty re-engagement

• Integrate Klaviyo with Appstle Membership & Loyalty to drive deeper loyalty engagement and customer retention

• Segment audiences strategically to increase engagement and ROI

• Regularly report on performance, A/B tests and flow effectiveness to drive ongoing improvement

Customer Experience & Loyalty Integration

• Support the integration of loyalty incentives across email, web and SMS

• Work closely with customer service (Gorgias) to align automated responses, campaigns and proactive retention journeys

• Monitor and enhance touchpoints across the customer journey to ensure value is communicated at every step

Innovation & Brand Evolution

• Play a key role in shaping how OnceWas delivers unbelievable value to customers - not just through discounts, but through experiences, access and storytelling

• Help build the infrastructure that supports a loyalty experience unlike anything in the fashion industry

• Stay up to date with emerging AI tools, CRM trends and ecommerce innovations to push our strategy forward

• 3+ years' experience in ecommerce and lifecycle/email marketing (fashion experience a strong advantage)

• Highly proficient in Shopify, Klaviyo, Appstle Loyalty (or equivalent), Gorgias, Canva & email automation flows

• Confident writing persuasive, on-brand copy and working with AI tools like ChatGPT to scale efficiently

• Comfortable creating visually appealing, high-performing email and website creatives that tell the brand's story

• Strong analytical mindset - you understand the data and what drives conversions

• Self-motivated, pro-active, accountable, detail-oriented and ready to build something truly different

• Passion for fashion and brand storytelling

• Help lead the digital evolution of a fast-growing fashion brand with a clear vision

• Join a purpose-led, female-founded, nimble and supportive team where your ideas are heard and actioned

• Be part of something new - we’re not just growing, we’re reshaping the fashion ecommerce experience

• Competitive salary package based on experience

• Based in our Hawthorn East studio with flexible working options

• Generous wardrobe allowance and product discounts

• Birthday leave to celebrate your day, your way

• Professional development and growth opportunities

Click Apply to submit your CV and a brief cover letter telling us what excited you most about this role, or why you’d love to join OnceWas.