An exciting and rare opportunity, based in Melbourne's Inner CBD (South Yarra Area) to join one of Melbourne's most established, well known property company's, as a Brand / Digital Marketing Specialist.

Leading this prestigious property company's digital marketing function for the Corporate office as well as two additional company offices, this digitally focused role combines campaign management, website operations, brand governance, systems development and innovation.

This exciting position will provide stragegic oversight, performance analysis and quality assurance across all digital channels. Working closely with managment, real estate agents and support staff, developers and external partners, you will ensure all digital outputs uphold the brands standards and strategic objectives.

This position is offered full time (Monday to Friday) and will be supported by and report to the Operations Manager and Director.

Outstanding presentation, relevant experience and qualifications and an ability to liaise at all levels, along with a great attitude for real estate and property will ensure your success.

Some of the main objectives of the role will include:

• Plan, implement and report on digital campaigns across Meta, Google and LinkedIn

• Monitor digital trends, analyse performance data and supports

• All digital campaign management

• Monitor campaign performance and provide data-driven recommendations

• Prepare briefs and coordinate creative execution with internal and external teams

• Maintain and evolve Target Audience Group Segmentations for Corporate and two offices

• Oversee content delivered by the external social media agency to ensure accuracy, brand alignment and tone-of-voice consistency

• Review monthly performance reports and highlight insights or issues

• Maitain and evolve social media guidelines, brand policies and digital standards

• Manage updates to the website including content, modules, blog pages, landing pages and imagery

• Develop campaign templates and train staff in consistent usage (Social Media Templates)

• Align CRM strategy with business goals

The successful candidate will come from a similar role in terms of social media and brand management. Experience in real estate is not essential but will be highly regarded, along with a genuine interest in social media and digital marketing and relevant qualification.

This busy role provides a fantastic, supportive team, as well as a great deal of variety, ensuring a fun and challenging career. Four days per week will be considered as well.

This rare opportunity will be highly regarded by those in the real estate industry and confidentiality is assured.

All enquiries should be directed to Amanda Buxton on 0403 901 013 or via email to amanda@buxtonpratt.com.au or simply apply.