Social Media & Content Producer (Contract)

Hybrid WFH / Melbourne-based
10-15 hours/week approx. (variable to start)
Rate: $50/hr
Start Date: ASAP (project-dependent)

About Upfilm

Upfilm is growing fast, and we’re on a mission to become Australia’s leading story-first social media production company. We create high-quality, story-driven social media reels and photos for Melbourne businesses – taking the work seriously, but not ourselves!

We’re looking for a talented Social Media & Content Producer to join our team for immediate projects and future collaborations. You’ll own the creative side of a small portfolio of clients – mostly service businesses in healthcare, fitness, trades and professional services – and turn them into scroll-stopping, character-driven stories.

About the role

This is first and foremost a creative ideas role.

You will:

• Come up with content pillars and series concepts that actually have a shot at going viral for each client
  
  

• Take "normal" businesses and find the stories, characters and angles that make them genuinely fun to watch
  
  

• Turn client goals (e.g. “open 5 locations in 5 years” or “hire more sonographers”) into clear content strategies
  
  

• Script and outline short-form videos (Reels/Shorts) and light brand pieces
  
  

• Prep and run shoots on-site with clients – directing talent, capturing moments, keeping things on track
  
  

• Brief editors, review cuts, and push for the best idea on screen, not just the prettiest shot
  
  

• Build strong, ongoing client relationships – checking in, sending content to review, gathering feedback and results
  

You’ll work closely with our founder at the start – often on the first shoot to help with transition – then gradually take over the day-to-day creative and client contact for those accounts.

This role is ideal for a mid-level social/video creative or freelancer who wants a long-term, flexible side gig with the potential to grow into a larger part-time or full-time role.

About you

You’re not just “good at social” – you’re a bit obsessed.

• You’re a genius at knowing the trends: what’s working on Reels/TikTok right now, what formats are tired, and how to adapt trends in a way that fits a brand.
  
  

• You’re an ideas merchant / natural copywriter – you live and breathe hooks, angles and concepts. You care more about the idea and the story than the fancy camera move.
  
  

• You can walk into a clinic or any business and instinctively find the characters, running jokes and human moments that could become recurring content.
  
  

• You believe the “script” (idea) and the “actor” (the person on screen) matter more than the gear. You’d rather have a brilliant concept in a plain room than a pretty but empty video.
  
  

• You’re great with clients – calm, confident and clear. You can lead a strategy session, run a shoot, and keep clients feeling looked after without being a pushover.
  
  

• You value original, specific ideas. Your work doesn’t read like generic AI mush – it feels alive, human and tailored.
  
  

• You have a measurement mindset – you define what success looks like upfront, track how content performs, and iterate based on what the data tells you.
  
  

• You communicate clearly, professionally, and responsively
  
  

• You’re a team player: polite, respectful and collaborative. You know how to work with creatives, clients, and talent in a way that makes everyone feel supported.
  
  

• You manage your time well. You’re organised, reliable, and someone who meets deadlines without needing to be chased.
  
  

• You take pride in the quality of your work. Your output is consistently high-quality, thoughtful, and never “good enough” when it could be great.
  
  

• You’re comfortable being on-site for some shoots across Melbourne

Most of all, you get a kick out of taking niche services businesses and turning them into stories and characters people actually want to follow – while still hitting real business goals (leads, hires, bookings, growth).

How to apply

Please apply with:

• Your CV or LinkedIn

• Links to your portfolio and/or social handles

• 2–3 sentences on your favourite brand on social right now and why