Ecommerce Team Leader
Swann Communications
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Role Overview
Lead the ecommerce team to manage swann.com and other digital channels, driving online revenue, improving customer experience, and overseeing team performance and platform operations.
Key Responsibilities
Team Leadership & Development
Lead, coach, and manage a team of 4–6 ecommerce specialists (digital merchandising, data analytics, product content).
Define clear objectives, KPIs, and professional development plans.
Foster a data-driven, collaborative, and high-performance culture.
Ecommerce Strategy & Sales Growth
Develop revenue targets for swann.com and digital channels.
Execute merchandising strategies: cross-sell, up-sell, promotions, and product launches.
Monitor and improve KPIs (conversion rate, average order value, cart abandonment).
Platform Management & Optimization
Oversee site content accuracy, SEO, UX enhancements, and checkout optimization.
Coordinate with IT on performance, uptime, and integration needs.
Manage third-party tools (payment systems, analytics, shipping).
Cross-Functional Collaboration
Align with Marketing, Product, Supply Chain, and Customer Support for campaign execution.
Oversee monthly reconciliations with Finance and AP teams.
Liaise with external vendors and agencies.
Experience & Qualifications
Education: Bachelor’s degree in Business, Marketing, E-commerce, or related field.
Experience:
7–10+ years in ecommerce roles, across product, merchandising, digital marketing, or analytics.
At least 4 years in leadership or managerial positions, managing cross-functional teams.
Demonstrated success in leading ecommerce revenue growth and platform improvements.
Technical Skills:
Proficiency with ecommerce platforms (Shopify, Magento, etc.), Google Analytics, SEO tools.
Strong analytical skills and comfort with data-driven decision-making (Excel, BI tools).
Soft Skills:
Excellent communication, stakeholder management, and project coordination.
Ability to manage multiple priorities in fast-paced environments.
Strategic thinking and problem-solving capabilities.
Recommended Salary Range:
Base: A$140,000–$180,000
Bonus: To be decided based on contribution margin
Key Competencies
Strategic mindset with strong sales and commercial acumen
Data-driven decision-making and performance orientation
Collaborative leadership and stakeholder management
Project management and execution excellence