We’re looking for a creative, strategic, and data-driven Social Media Marketing Specialist to grow and amplify thl’s Rentals brands across Australia and New Zealand. 

This is a hands-on, high-impact role driving brand love and category preference through bold, engaging, and on-trend social storytelling. 

You’ll be at the heart of our global brand narrative, with a focus on the Australian market, shaping how we show up on social media channels such as: TikTok, Instagram, YouTube & beyond. From creating thumb-stopping short-form content to building campaigns with influencers and partners, you’ll connect audiences to the freedom and culture of road trips with our brands. You'll be the key connector between our Rental brands and our audiences; both behind and in front of the camera. You'll also connect communication journeys on our website and blogs. 

What you’ll do: 

• Lead and execute our  social media strategy, with a focus on TikTok & Instagram 

• Create and publish world-class social content (short-form video, photography, copy, editing) 

• Manage content calendars, campaigns, and always-on storytelling 

• Drive community engagement, responding to audiences and cultivating brand culture 

• Partner with agencies, influencers, and creators to bring ideas to life 

• Track, report, and optimise performance to fuel growth and engagement 

Key Responsibilities:

• Develop a channel-specific social media strategy aligned with brand, campaign, and revenue goals.
• Create and maintain a social media content strategy for TikTok and Instagram.
• Manage external agency partners to deliver social media and earned media programs.
• Champion social-first storytelling across the organization.
• Set clear KPIs for growth, engagement, reach, and community outcomes.
• Stay on top of social media trends and platform evolution. 

What we’re looking for:

• Proven experience managing social media for lifestyle/consumer brands. Proven success in leading integrated marketing campaigns across TikTok and Meta.
• Strong creative skills (ideation, editing, copywriting). Experience using content editing tools for social media (e.g. Canva, Adobe Photoshop, Illustrator, Lightroom, Capcut, Adobe Premiere Pro) as well as a healthy curiosity for Ai creator tools.
• A genuine passion for travel and road tripping.
• Availability to travel Trans-Tasman for content creation programs.
• Deep understanding of social-first storytelling, trends, and analytics.
• A collaborative, proactive approach with a passion for travel and road trips.

What You Can Expect: 

Our products are fun, and our jobs are too. You'll be part of a creative and collaborative Global team that brings cool ideas to life and makes an impact on our business. Enjoy a flexible work environment that spans the Tasman and lives and breathes travel and experiences. Working for thl opens up an epic world of fun experiences, and you’ll probably have to re-write your bucket list. 

This is your chance to help shape the future of road trip holidays with a house of brands that’s adventurous, bold, and globally loved. 

Ready to take the wheel? Apply now and join us on the journey.