ABOUT WINE YARRA VALLEY

Wine Yarra Valley is a non-profit member-based organisation that represents around 70 wineries and producers in this premium wine district one hour from Melbourne. As the peak industry body for Yarra Valley wine the organisation provides technical, marketing and advocacy support to wineries, growers and producers.

THE ROLE

Work with the General Manager and Administration & Finance Officer to ensure marketing, events and activities are delivered effectively and in a timely manner. Develop, manage, and report on events, social media and digital marketing campaigns.

KEY RESPONSIBILITIES

Website

• Regularly update the website to keep it dynamic and engaging

• Coordinate event and news content from producers for posting on the website

• Develop, manage, and report on search engine optimisation / search engine marketing strategies

• Oversee paid advertising efforts.

Consumer newsletter

• Develop and manage content and distribution plan of electronic direct mail (EDM)

• Ensure integration with website and social media

• Actively source content from producers in line with content plan

• Write content including feature articles where required

Social media

• Regularly update the content management plan

• Actively source content from producers

• Increase following and engagement across all platforms in line with set objectives

• Create strategic social media and digital media campaigns to increase and engage followers

Media and Trade communication

• Increase profile of members and support them in increasing visitation to cellar door through effective marketing and social meeting

• Assist in the planning and implementation of regional communications activities such as press releases

• Coordinate media lists and report on media coverage

• Work with key stakeholders to ensure a coordinated approach to marketing.

Specific activities include but not limited to:

• Manage the Region's events in conjunction with the General Manager and associated sub committees

• Guide the Committees in the development of marketing material and communication plans for all events

• Book venues and contractors as required

• Participate at events including the set-up and pack-down

• Assist in the development and management of event budgets

• Assist with the development and implementation of new regional events in line with the Marketing Plan

• Assist with the coordination and execution of visitor groups into the region

• Assist with the development of itineraries.

• Provide secretariat support for Marketing Sub-Committee

• Attend monthly Marketing Sub-Committee meetings

BEHAVIOURAL COMPETENCIES

The following behavioural competencies are essential to ensure we have the culture that supports us to deliver our best outcomes on behalf of our members and partners. These competencies are:

• Teamwork and Communication – works in a cooperative way that embraces diversity of thought and looks to collaborate within and across the Association; communicates with positive intent internally and externally to optimise outcomes.

• Adaptability – embraces change, innovation and demonstrates an ability to explore new ways of working; can see the links between their work and the strategic direction; is open to diverse ways of thinking and operating.

• Personal Leadership – models the values and culture of the organisation through their own behaviours; provides and seeks feedback from others; take personal initiative to stay informed and contribute to WYV's strategy and initiatives.

• Motivation – can self-motivate; takes responsibility for deliverables and managing own work; looks for personal development opportunities.

• Initiative – gets involved in projects and work outside of immediate responsibilities; challenges the status quo and is focused on continuous improvement.

• Problem Solving – takes personal responsibility when things are not working; takes ownership and accountability to promote solutions.

QUALIFICATIONS & SKILLS

The following qualifications and skills will be highly desirable:

• Qualifications or demonstrated experience in marketing and event management or similar

• A minimum of 1-2 years of marketing experience is required for this role

• Wine knowledge/interest

• Excellent written and verbal communication skills

• Experience in digital marketing

• Skilled in the Social Media platforms - Instagram, Facebook (& Meta Business Suite), LinkedIn

• Familiarity with WordPress, Squarespace, Canva, CRM, eDMs

• Proficient in Microsoft Office Suite

• Ability and desire to work within a small team and strive for common goals

• Ability to liaise effectively with a diverse range of stakeholders

• High attention to detail along with strong planning and organisational skills

• Ability to develop and manage event budgets