Marketing Executive – Eyecare Plus Ltd

Join Australia’s Leading Network of Independent Optometry Practices

Eyecare Plus Ltd is Australia’s largest branded support organisation for independent optometry, with over 120 member-owned practices nationwide. For 25 years, we’ve empowered local optometrists to thrive, combining clinical excellence with innovative business support and marketing. Our National Office is based in Rosebery, Sydney, and we’re seeking a dynamic, creative Marketing Executive to help shape the future of vision care in Australia.

Why Eyecare Plus?

• Purpose-driven impact: Be part of a network that improves lives through quality vision care, supporting local communities and driving clinical excellence.

• Innovation at scale: Work with cutting-edge digital marketing strategies, including geo-targeted campaigns, social media, and on-demand TV, reaching audiences in meaningful ways.

• Collaborative culture: Join a small, passionate team that values support and high performance in a hybrid work environment. We celebrate independence, creativity, and continuous learning.

• Growth & recognition: Help shape national campaigns, support member practices, and contribute to a brand trusted by millions.

About the Role As Marketing Executive, you’ll:

• Lead and coordinate multi-channel marketing campaigns (digital, social, traditional) for Eyecare Plus and its member practices.

• Collaborate with our Marketing Manager, Graphic Designer, and external agencies to deliver innovative, data-driven campaigns.

• Manage Catch Up TV, digital advertising schedules, and geo-targeted campaigns.

• Drive brand consistency and compliance across all assets and messaging.

• Develop and execute social media strategies, content calendars, and creative assets.

• Oversee website content updates, SEO, and digital asset libraries.

• Analyse campaign performance, report on KPIs, and manage budgets.

• Plan and facilitate marketing workshops for members, sharing best practices and new ideas.

• Research and implement the latest digital marketing innovations and best practices.

• Work with recognised retail brands such as Tom Ford, Oakley, Maui Jim, Guess, Carrera, Gucci, and many more.

Who You Are

• Tertiary qualification in marketing or equivalent experience.

• Proven success in national/local area marketing, digital strategy, and campaign management.

• Experience driving SEO, SEM and paid advertising activity on a local and national level, using analytics tools and agency insights to track performance and guide optimisation.

• Exceptional communication, problem-solving, and stakeholder engagement skills.

• Creative flair with strong attention to detail; able to think outside the box.

• Experience with Adobe Suite (InDesign, Photoshop, Illustrator), Canva, SEO/SEM (Google Ads), and paid media.

• Skilled in copywriting, content production, and analytics.

• Passion for healthcare, community impact, and innovative marketing.

• Previous experience in digital marketing preferred.

Our Culture & Benefits

• Modern, conveniently located office in Rosebery, close to amenities and public transport.

• Free eye tests and exclusive discounts on prescription eyewear and sunglasses.

• Hybrid work environment (2- 3days in the office) with a supportive, friendly team.

• Opportunity to make a real difference in people’s lives and shape the future of independent optometry.

Ready to join a team where your ideas matter? Send your CV and a cover letter outlining your qualifications and why you’re excited to help Eyecare Plus lead the way in vision care.