WHO WE ARE

Known best as the 'Undisputed King of Trainers', JD Sports reigns supreme as one of the biggest and best global Sports Fashion brands across footwear and apparel.

Founded in 1981 in Greater Manchester, UK, JD Group has achieved remarkable growth through rapid global expansion, now standing as the leading global sports fashion retailer. With over 3,400 stores worldwide, we strive to inspire the emerging generation through a captivating connection to the universal culture of Sport, Music, and Fashion.

In 2017, JD Sports first launched within the Australian market and has since expanded to 60+ stores across all Australian states and New Zealand, with plans for continued future growth. Our mission is to offer unparalleled service and style to all our consumers.

Working at JD Sports is a state of mind, an attitude, and a way of challenging the norm. We do not conform; we create our own path and are elite within our field. And now, we’re seeking talented and passionate individuals to join our team.

THE ROLE

JD Sports is on the lookout for a Product Manager – APAC to join our Digital team!

This role will be pivotal in driving the strategy, delivery, and continuous improvement of JD’s digital ecommerce experiences across web and app within the APAC region. You’ll shape how customers interact with our digital platforms by blending innovation, design thinking, and commercial insight to deliver best-in-class online experiences.

Reporting to both the Head of Product (UK) and the Digital Director (APAC), this role will:

• Define and execute the APAC digital product roadmap aligned to global strategy and local market needs
• Lead the development of new features and enhancements across ecommerce platforms to improve conversion, engagement, and omnichannel experiences
• Collaborate closely with global and regional stakeholders including development, UX/UI, trading, and marketing teams to ensure seamless delivery
• Use data and CRO tools to monitor performance, optimise customer journeys, and identify opportunities for innovation
• Lead a small agile squad to deliver impactful digital solutions, ensuring efficient sprint cycles and stakeholder communication
• Champion customer-centric design principles to ensure JD remains at the forefront of digital retail excellence

If you’re passionate about building digital products that connect customers to culture and commerce, this is your opportunity to make a real impact in a global brand on an exciting growth trajectory.

WHO YOU ARE

Essential:

• Minimum 3 years of experience as a Product Manager or similar role in a digital/ecommerce environment
• Proven track record of successfully launching digital products or features
• Strong understanding of ecommerce technologies, platforms, and customer journey optimization
• Experience with Agile methodologies and tools such as JIRA and Confluence
• Demonstrated experience in stakeholder management and cross-functional team leadership
• Experience with data analytics tools and conversion rate optimization practices
• Background in customer-centric product development and user experience design

 Desirable:

• Experience in retail or fashion ecommerce industry
• Experience working with global teams and managing regional product requirements
• Familiarity with mobile-first and app ecommerce strategies
• Experience with A/B testing platforms and CRO tools
• Experience with ecommerce platforms such as Shopify
• Familiarity with search and personalization tools like Algolia, Bloomreach
• Knowledge of AI-powered tools and their application in ecommerce
• Experience with analytics platforms including Google Analytics, Adobe Analytics

WHAT’S IN IT FOR YOU?

• Monthly culture committee events
• Central CBD location
• Pre-pay day lunches
• Birthday leave
• Competitive Salary
• Referral bonus scheme
• Training and development to evolve and shape your career
• Opportunity to progress across all areas of the business, including Retail, Support Office and our Distribution Centre
• Treat yourself with our attractive staff discount! This can also be used for friends and family
• Access to our Employee Assistance Program & Mental Health champions

We are passionate about connecting with driven and skilled individuals who are invested in their development, so that together we can evolve our brand's success, alongside evolving your career.

JD values diversity and inclusion and champions a culture where everyone feels valued, included, and celebrated.

What are you waiting for? Apply today and kick-start your JD Sports Journey.

Please note, by applying for this role, you consent to us completing a Work Rights check to verify your working rights where required.