Marketing Manager – People Like Us

🌍 About People Like Us
People Like Us is a global home exchange community built on trust, friendship, and authentic connection. With thousands of members across more than 120 countries, we help people travel more meaningfully by swapping homes instead of paying for accommodation.

We're passionate about sustainable travel and human connection and we're growing. Our mission is to make home exchange rewarding, personal, and an inspiring way to explore the world.

We're now looking for a Marketing Manager who can tell our story to the world — someone strategic, creative, and hands-on who can grow awareness, engage our community, and contribute to gaining new members around the globe.

✨ The Role

As Marketing Manager, you'll lead the planning, execution, and measurement of our marketing and communications. You'll work closely with our Management team to develop and deliver inspiring campaigns that drive member growth and engagement while staying true to our community-driven values.

🎯 Key Responsibilities

Strategy & Leadership

• Develop and implement a comprehensive marketing strategy that drives brand growth, awareness and community engagement.

• Manage day-to-day marketing operations and campaign execution across all channels.

• Monitor analytics, evaluate performance, and optimise campaigns to achieve measurable outcomes.

• Manage budgets and report on marketing ROI.

Brand & PR

• Lead the evolution of the People Like Us brand voice and visual identity.

• Serve as the point of contact for all media and PR enquiries.

• Create press releases, media kits, and brand stories that share our mission with warmth and authenticity.

• Build relationships with journalists, influencers, and aligned partners.

Content & Storytelling

• Develop and manage a content strategy that celebrates our home-exchange culture.

• Write and edit engaging articles, blog posts, newsletters, and social media content.

• Maintain a content calendar supporting campaigns, seasonal initiatives, and product updates.

Digital & Social Media

• Lead our social media strategy to aid in increasing membership.

• Manage paid digital campaigns (Meta, Google Ads, etc.) to reach new audiences.

• Oversee email marketing to reach both current members and newly identified audiences.

Website & Collaboration

• Work with the Management team to continually enhance website strategy.

• Ensure content and visuals align with our brand and drive member growth.

• Partner on UX and design updates that improve and simplify the member journey.

Community & Partnerships

• Collaborate with the Management and Member Experience, Support and Development teams to ensure consistent and meaningful communication with members.

• Identify partnership opportunities to discuss with team.

• Represent People Like Us at events, conferences, and media opportunities.

💡 What You'll Bring

• 5+ years' experience in marketing, ideally in travel or community-based brands.

• Strong storytelling and copywriting skills across multiple platforms.

• Demonstrated experience in delivering and managing marketing content, social media, and PR.

• Proficiency in Meta Ads Manager, Google Analytics, email automation platforms, and SEO tools is essential.

• Experience managing agencies.

• Strategic mindset with self motivated, hands-on approach to ensure delivery.

• An understanding and appreciation of meaningful connection and how it can assist our membership community to grow.

📍 Details

• Location: Sydney, Australia (hybrid, based in Sydney)

• Employment Type: Part time 50%

• Salary: Competitive, based on experience

• Reports To: Founder & CEO

• Work Rights: Australian citizens and permanent residents only

💬 Why You'll Love Working With Us

At People Like Us, you'll be part of a company that's changing the way the world travels — one based on trust, friendship and generosity. You'll join a small, passionate team where ideas matter and our global member community really wants to make a difference.

🚀 How to Apply

Send us your CV, a short cover letter, and two examples of campaigns or content you're proud of.
Email your application to careers@peoplelikeus.world with the subject line "Marketing Manager Application – [Your Name]".

We can't wait to meet you. 🌎💛