Digital Marketing Coordinator

Part-Time (with option to extend to Full-Time)

On-Site in Bayswater. WA

About Escape This

At Escape This, we blur the lines between magic, tech, and adrenaline-pumping adventure to create TOTALLY IMMERSIVE worlds. With venues across Perth and Sydney (and more on the way), we’re known as Australia’s most immersive escape room brand - and our team is the creative force behind every puzzle, poster, and pixel that brings it all to life.

The Role

We’re looking for a Google Ads wiz who can take charge of our digital advertising, SEO, and website management - helping us drive conversions, test ideas, and optimise performance across platforms.

This position is part-time for a Digital Marketing Coordinator, with the option to extend to full-time by incorporating some extra responsibilities supporting campaign rollouts.

Core Responsibilities (Digital Marketing Coordinator):

• Manage and optimise Google Ads campaigns across regions and audiences

• Oversee SEO performance, on-page improvements, and keyword strategy

• Manage Google Tag Manager, Google Analytics, and conversion tracking

• Monitor campaign results and report on performance and ROI

• Collaborate with the creative team to brief in assets and track results

• Manage website updates, landing pages, and content uploads
  

Optional (Marketing Assistant Extension):

• Support the Marketing Executive in rolling out campaigns across multiple channels

• Assist with scheduling, content publishing, and campaign deliverables

• Help coordinate photoshoots, promotions, and influencer collaborations
  

About You

You’re equal parts analyst and creative, with a drive to see measurable results. You thrive in dynamic environments, love solving problems, and are excited by the idea of shaping how thousands of players discover and book their next great escape.

Required Skills

1. Google Ads (Search, Display, and YouTube)

2. Google Tag Manager & Analytics

3. Understanding of SEO principles
   

Desired Skills

1. Proven ability to develop and execute SEO strategies that drive measurable growth.

2. Knowledge of how AI-driven platforms are redefining SEO

3. Website management (WordPress or equivalent CMS)

4. Meta Ads (Facebook/Instagram)

5. TikTok Ads

6. Basic knowledge of content strategy or marketing funnels
   

Why Join Us

• Work alongside a passionate creative team bringing immersive worlds to life

• Free escape rooms and X% for your group

• Room to grow as we expand nationally

Please submit your CV and a cover letter explaining why you'd be a great fit for this role. In your cover letter, please respond to the following questions:

1. How many years of hands-on experience do you have managing Google Ads campaigns?

2. What is your level of experience with SEO strategy and performance tracking?

3. Have you used Google Tag Manager and Google Analytics 4 to track conversions or event data?

4. Have you worked with AI-powered SEO tools or strategies?

5. Are you interested in the part-time Digital Marketing Coordinator position, or the full-time role including Marketing Assistant duties?