Position Overview

Are you a creative, hands-on marketer who loves bringing brands to life across both digital and physical spaces? This is your opportunity to step into a dynamic, impactful role where no two days look the same. As our Branding and Digital Marketing Specialist, you will play a pivotal role in shaping how families discover, connect with, and experience our group of Early Learning Centres.

Working closely with the Head of Marketing and Customer Experience, you’ll lead the execution of our digital campaigns, elevate our social media presence, and craft engaging content that reflects our warm, community-focused brand.

You’ll also ensure our centres shine—from their online footprint to their physical presentation—by upholding brand standards, coordinating signage and collateral, and supporting local engagement activities.

This role is ideal for an experienced all-rounder.

About the Role

• Deliver and optimise digital marketing campaigns across paid and organic channels to drive new family enquiries.

• Manage social media content creation, scheduling, and quality across the group of early learning centres.

• Utilising core graphic design and marketing principles, produce digital content (videos, newsletters, photography) to support brand visibility.

• Utilising core graphic design and marketing principles, take ownership of and develop website content, SEO, and uptake in performance of these.

• Uphold brand standards across all centres, including signage and physical presentation.

• Coordinate marketing collateral and support centre-level promotional activities.

• Maintain and optimise CRM/enrolment systems to support family enquiries, follow-ups, and retention campaigns.

• Support the development of email marketing and automation workflows for new enquiries, events, and re-enrolments.

• Track and analyse performance of all digital channels and campaigns, providing insights and recommendations.

Benefits

• This opportunity offers variety for an experienced professional.

• It is primarily based at our new office location in Essendon, but requires occassional travel to our Early Learning Centres in the inner northern suburbs.

• Flexible working conditions (both part-time and full-time candidates considered).

• Work for a values-led, family business with a strong commitment to professionalism, community impact, and quality in everything we do.

• Generous childcare discounts.

• Free onsite parking.

• Wellbeing initiatives such as wellness spaces, fully stocked staff kitchen, access to our EAP service.

• Remuneration is commensurate with qualifications and experience.

About You

• 4+ years’ experience in digital marketing, communications, or brand coordination.

• Understanding of graphic design concepts and tools using Canva or Adobe Creative Suite.

• Strong understanding of paid and organic digital marketing (Google Ads, Meta, SEO, and email campaigns).

• Proven ability to manage website content (WordPress or similar CMS).

• Excellent copywriting, storytelling, and visual content creation skills.

• Experience managing signage, branding, or visual presentation in multi-site environments.

• Strong organisational skills with attention to detail and ability to meet deadlines.

• Analytical mindset with experience using Google Analytics, Meta Business Suite, or similar tools.

•  Experience in Early Childhood Education and Care (ECEC), education, or family services sectors (desirable but not essential).

About Us

Advance Childcare Management is a leading provider of high-quality childcare and early learning services in Melbourne’s inner northern corridor community.  We believe that it takes a village to raise a child, therefore we are active partners who create collaborative relationships with families and the community.

Our purpose-built centres offers a warm, nurturing, and stimulating environment where children can thrive and develop to their full potential. We embrace a tailored and holistic approach to education, focusing on each child's developmental needs and interests.

We offer a secure and safe environment where curiosity is encouraged, concepts are explored, and discovery is celebrated. Across our centres, we have additional programs shaped by the local community.