Functional Digital is not your average marketing agency. We are the growth engine behind some of the world’s most successful fitness brands. Working with over 200 fitness businesses across 7 countries, we combine creative excellence, data intelligence, and automation to deliver industry-leading results, including an average 9X return on ad spend (ROAS) and customer acquisition costs under $200.

Our proprietary MyFD platform transforms how global fitness franchises scale their Meta (Facebook and Instagram) advertising: faster launches, smarter insights, and total brand control.

We’re looking for a Senior Marketing Coordinator to take ownership of strategy, execution, and performance across a portfolio of fitness franchise brands. This role blends strategic thinking with hands-on campaign management and creative leadership.

You’ll lead high-performing paid social campaigns, direct short-form video creative, and help clients scale their membership growth through real, measurable results.

• Develop and execute end-to-end digital strategies for fitness membership acquisition

• Lead Meta Ads campaigns using the Franchise Digital suite:

  • FranchisePublish™ for large-scale campaign automation

  • FranchisePulse™ for real-time analytics and performance tracking

  • FranchiseCreativeEngine™ for scalable creative production

• Guide creative output with a focus on high-converting short-form video

• Manage key client relationships, translating campaign insights into actionable growth strategies

• Analyse data and optimise campaigns for cost per lead, retention, and ROAS

• 3+ years’ experience managing paid social media campaigns (Meta Ads Manager essential)

• Strong understanding of fitness industry, (maybe you're an ex-studio-manager?)

• Excellent organisation, communication, and client management skills

• Qualification in Marketing, Fitness, or Both.

• Experience with franchise or multi-location marketing is highly regarded

• Be part of a global leader in fitness performance marketing

• Work with an in-house platform that’s redefining how franchises scale

• Collaborate with elite creative and performance teams

• See your work directly impact the success of fitness brands across multiple markets

• Hybrid model: 3 days in-office, 2 days remote

• Supportive, fast-moving, and high-impact team culture

Ready to lead digital growth for the world’s top fitness brands?
Apply now and take your career to the next level with Functional Digital. 💪