At 4ME Pilates, we’re redefining modern Pilates. Our classes combine science-backed movement with the energy of fitness-style Pilates. Every post, video, and story we share has one goal: to inspire the confidence to move.

We’re looking for a talented and driven Social Media & Content Creator to take the reins on our content strategy, bringing our brand to life across all platforms, growing awareness, and generating leads that convert into loyal studio members.

This role is for someone who gets social media, lives creativity, and thrives on storytelling that connects, educates, and inspires.

• Own the 4ME Pilates social channels: Plan, shoot, edit, and post engaging content across Instagram, TikTok, Facebook, and more.
  
  

• Create short-form video content that captures the 4ME brand: energetic, empowering, and authentic.
  
  

• Showcase our difference: High-energy classes, science-based movement, graded class levels, and our empowering community.
  
  

• Generate leads through content: Drive trial bookings and conversions from our “Foundation Series” and membership offers.
  
  

• Manage and engage our online communities:
  
  

  • Respond to comments and messages in a warm, professional tone that reflects our brand.
    
    

  • Proactively engage with followers, local businesses, and partner brands to build authentic relationships.
    
    

  • Monitor community sentiment, identify opportunities for engagement, and share insights with the team.
    
    

• Work directly with our Founder: Plan monthly content calendars and creative campaigns.
  
  

• Capture behind-the-scenes moments: From studios, challenges, community events, and new launches, we want to capture it all.
  
  

• Develop creative carousels, visuals, and ads: For both organic and paid campaigns.
  
  

• Use AI tools and analytics: Ideate, enhance, and optimise content for engagement and conversion.
  
  

• Attend classes, challenges, and events: Capture what makes 4ME Pilates special, authentically.
  
  

• Balance strategy and execution: From high-level creative ideas to hands-on editing and publishing.
  
  

• Have 2+ years’ experience creating short-form video content for brands (bonus if in health, wellness, or lifestyle).
  
  

• Can film, edit, and produce content that feels premium, natural, and on-brand.
  
  

• Understand how to use storytelling to educate, inspire, and convert followers into clients.
  
  

• Have experience building and managing online communities, responding to messages, and nurturing relationships that strengthen brand loyalty.
  
  

• Possess a strong understanding of Instagram Reels and TikTok trends, with the ability to adapt them to fit the brand’s tone.
  
  

• Are confident with lighting, framing, and directing talent (instructors, clients, founders).
  
  

• Are proficient in editing software (Premiere Pro, CapCut, Final Cut, etc.) and comfortable using AI tools like ChatGPT or Runway to enhance your work.
  
  

• Thrive in a fast-paced, creative environment and can balance multiple projects.
  
  

• Care deeply about helping others feel confident, strong, and empowered through movement.
  
  

Purpose: Your work will directly help others build confidence, strength, and consistency in their health journey.
Creative freedom: You’ll have space to experiment, innovate, and shape how our brand is seen.
Culture: We’re a supportive, ambitious, and people-first team that celebrates creativity and growth.
Balance: Hybrid setup with the ability to work from various locations; never get bored!
Growth: We’re in rapid expansion across Melbourne. Your work will be pivotal in shaping a leading Pilates brand. Success in this role could lead to a Marketing Manager position.
Perks: Free Pilates membership, event invites, and plenty of opportunities to create content that moves.

Email aidan@its4me.com.au with:

1. Your resume

2. A short introduction to who you are and what draws you to 4ME Pilates

3. Links to three of your best short-form videos (Instagram Reels, TikTok, or similar)

4. Any other creative work you’re proud of (visuals, carousels, ads, or campaigns)

5. A brief note on:
   • The AI tools you use (if any)
   • The editing software and platforms you prefer

No cover letter required. We prefer proof through your work.