Portfolio Marketing Manager
Gough Recruitment NSW
Full-Time
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An exciting opportunity has become available for a Portfolio Marketing Manager to join a dynamic and growing property investment and development group. With a strong focus on delivering best-in-class retail experiences, this role offers the chance to lead the marketing strategy across a national portfolio of shopping centres and retail assets.
The Role
As Portfolio Marketing Manager, you will be solely responsible for shaping and delivering the marketing strategy across a diverse portfolio of retail properties. You’ll work closely with centre teams, asset managers, and internal stakeholders to create tailored, high-impact campaigns that drive traffic, build brand equity, and support asset performance.
This is an ideal opportunity for a marketing professional with multi-site retail experience who’s ready to step up into a leadership role at the portfolio level.
Key Responsibilities
The Role
As Portfolio Marketing Manager, you will be solely responsible for shaping and delivering the marketing strategy across a diverse portfolio of retail properties. You’ll work closely with centre teams, asset managers, and internal stakeholders to create tailored, high-impact campaigns that drive traffic, build brand equity, and support asset performance.
This is an ideal opportunity for a marketing professional with multi-site retail experience who’s ready to step up into a leadership role at the portfolio level.
Key Responsibilities
- Develop and implement strategic marketing plans for each retail asset in line with asset goals
- Lead portfolio-wide campaigns, activations, and digital initiatives
- Manage campaign execution with support from centre-based marketing assistants and admin teams
- Analyse performance metrics, report on ROI, and deliver insights to drive results
- Own and manage marketing budgets across the portfolio, ensuring alignment with tenant contributions
- Create engaging, multi-channel campaigns including digital, in-precinct, social, and experiential
- Partner with retailers, local communities, and media to build a strong brand presence
- Support retail sales growth through campaign planning, promotional support, and performance reporting
- Manage websites, content creation, and digital channels across all centres
- Collaborate on brand positioning, leasing communications, and centre events
- Travel to centres as required for campaign launches, new openings, and key events
- Proven experience in marketing within retail property or shopping centre environments
- Strong understanding of multi-site campaign management and stakeholder coordination
- Ability to balance strategic thinking with hands-on execution
- Excellent communication, budgeting, and reporting skills
- Experience working with retail tenants, leasing teams, and property management
- A results-driven mindset and a passion for delivering exceptional customer experiences
- Full ownership of a growing retail marketing portfolio
- Supportive and collaborative team environment
- Career-defining role for someone ready to lead at the portfolio level
- Salary up to $120K package
- Long-term growth and development opportunities