Founded in 1976, Fish in the Family has grown into a leading fresh seafood retailer with 23 locations across New South Wales and Queensland. With nearly five decades of experience, we have built a reputation for quality, sustainability, and expert seafood knowledge. From ocean to store, we source and provide only the freshest seafood, ensuring our customers enjoy premium products with confidence.

Position Overview

We are seeking a highly motivated and creative Marketing Coordinator to join our team at our Wetherill Park Head Office location on a part time basis working 4 days a week. Reporting directly to the CEO, this role is integral in shaping and executing our marketing strategies across digital, print, and in-store promotions. The successful candidate will drive brand awareness, customer engagement, and overall business growth through dynamic and innovative marketing initiatives.

Key Responsibilities

• Social media content planning, copywriting and scheduling - Managing and producing organic content for Facebook, TikTok and Instagram & Meta Ad and Google Ad creation and management

• EDM set up, copywriting and scheduling. Creating internal & external newsletters through MailChimp - Customer database management

• Attending weekly HO team meetings to provide support and ideas to the company strategy

• Plan, coordinate and implement in-store marketing events such as cooking activations with suppliers & promotions

• Co-ordinating creation, production and distribution to stores of promotional materials for - Weekly Specials, Special events, Recipe cards and Supplier promotions (ad hoc)

• Supporting new store openings as required - Implementing local area marketing kit, Supporting signage development & Co-ordination of in-store cooking activations.

• Customer relationship management - Through feedback received via HFM, Google and delivery partners & Liaising with store managers and customers to ensure resolution

• Stay up to date with trends through customer/market research and survey activities

• Google Analytic metrics and reporting

• Travel may be required to attend events & stores

• Basic website updates through WordPress

Qualifications & Experience

• Bachelor’s degree in marketing / communication

• 2 years’ experience in a similar role or marketing role

• Ability to follow brand guidelines to design and create marketing collateral

• Strong writing and copywriting skills for social media, edms, magazines

• Software knowledge - Canva (Adobe is a plus), Microsoft Office, MailChimp, Wordpress

• Understanding of Google Analytics

• Ability to work fast paced & autonomously

• Strong communication skills and organisation skills

• Australian Drivers licence