Senior Digital Officer

Fraser Coast Tourism & Events Ltd (FCTE)
Location: Hervey Bay / Fraser Coast, QLD
Full-time | Marketing & Communications | Tourism / Events Sector

Fraser Coast Tourism & Events Ltd – Senior Digital Officer

Are you a digital marketing leader seeking an exciting opportunity to advance your career while making a tangible impact? Fraser Coast Tourism & Events Ltd, one of Queensland’s leading destination marketing organisations, is seeking a Senior Digital Officer to drive and elevate the region’s digital presence and promote some of Australia’s premier tourism destinations.

Reporting to the Marketing Manager, you will lead the planning, execution and ongoing enhancement of FCTE’s digital strategy. This includes oversight of the organisation’s digital assets and channels, contributing to marketing programs, promotional initiatives, corporate communications, media engagement, and tourism and event development. You will play a key role in managing visitfrasercoast.com, executing digital campaigns, and championing innovative initiatives that grow engagement and online visibility for the region.

Key Responsibilities:

Ø  Lead and manage FCTE’s digital platforms, including the destination website and social media channels.

Ø  Plan, implement and optimise digital marketing campaigns across SEO, Google Ads, PPC and email marketing.

Ø  Analyse digital performance using Google Analytics, Tag Manager, and other reporting tools to demonstrate impact.

Ø  Support marketing programs, corporate communications, media engagement and event promotion.

Ø  Collaborate with internal teams, stakeholders and external partners to deliver integrated marketing outcomes.

Key Criteria:

Ø  Minimum 2 years’ experience in digital marketing, ideally within an agency or destination marketing environment.

Ø  Advanced proficiency in WordPress, SEO, Google Ads, PPC platforms and analytics tools.

Ø  Strong communication and stakeholder management skills, with proven collaboration experience.

Ø  Tertiary qualifications in marketing, communications or a related field are highly regarded.

Ø  Demonstrated ability to deliver measurable results and drive engagement through innovative digital initiatives.

Why Join Us:
This role offers the chance to make a real difference in a dynamic industry, promoting the Fraser Coast—Australia’s premier marine and nature-based experience destination. You’ll work with a passionate team dedicated to telling the region’s extraordinary stories and delivering campaigns that inspire visitation and engagement.

If you’re ready to leave your mark and take your digital career to the next level, we want to hear from you.

Please forward all applications to marketing@fcte.com.au