About Us

At Reflections Holiday Parks, our purpose is to share nature’s playground with our guests in a way that gives back to our communities and nurtures the environment.

We proudly care for 40 unique destinations; all located on iconic NSW Crown Land. Our focus is on creating memorable experiences, not just for our guests, but also our team. As NSW largest holiday park operator, our unique, nature-inspired offerings really set us apart from the rest.

We are proud to be the first holiday park group to be certified as a social enterprise, so you can be assured that we do business for good. Our profits are aligned to our purpose in four keyways – Social, Culture, Environment, and Economic.

The Role

As our Business Analyst, you’ll turn data into direction. Working closely with teams across the organisation, you’ll uncover insights that help shape strategic decisions, streamline processes, and enhance the guest and employee experience.

You’ll act as the bridge between business needs and technology solutions — making data accessible, meaningful, and actionable.

What You’ll Do

• Partner with stakeholders across Reflections to understand needs and translate them into practical data solutions.
• Design and maintain interactive dashboards (Power BI / Microsoft Fabric) that drive visibility and informed decision-making.
• Identify opportunities to improve systems, automate reporting, and enhance business performance.
• Support the adoption and optimisation of Microsoft Fabric for data integration, analytics, and reporting.
• Ensure the accuracy, consistency, and governance of business data, supporting a culture of confident, data-driven decision-making.
• Stay curious — continuously explore new BI tools, trends, and practices that keep Reflections ahead of the curve.

About You

You’re a curious thinker who loves turning numbers into narratives. You thrive in collaborative environments and enjoy connecting people with insights that drive better decisions.

You’ll bring:

• Tertiary qualifications in Business, Information Systems, Business Analytics, or a related field.
• Experience as a Business Analyst or similar data-focused role.
• Strong analytical and problem-solving skills with an eye for efficiency and improvement.
• Proficiency in BI tools such as Power BI, Tableau, or Qlik.
• Excellent communication skills — you can explain technical concepts in a way that makes sense to everyone.
• A proactive approach and the ability to manage multiple projects in a dynamic environment.

It’s a bonus if you have:

• Experience with SQL, data modelling, or data warehouse environments.
• Knowledge of data governance, predictive analytics, or machine learning.
• Familiarity with Microsoft Fabric features such as dataflows, lakehouse, or OneLake.

If you don’t meet every requirement but have a strong analytical mindset and a passion for meaningful work, we’d still love to hear from you.

Why You’ll Love Working with Us

We’re people-first — and that means supporting you to thrive both at work and beyond.

Here’s what you can look forward to:

• Genuine flexibility – full-time or part-time (min. 0.8 FTE) options available
• Extra leave for your birthday and wellbeing (Personal Plus Leave)
• Two free nights’ accommodation as part of your familiarisation program
• Discounts for your own stays and for friends & family
• Parental leave gap payment and salary sacrifice options
• Wellbeing initiatives including EAP, annual flu shots and team connection events
• Professional development and career growth opportunities
• A values-led culture built on purpose, care, and community

What Next?

If you’re ready to bring your analytical skills to a purpose-driven organisation where your work truly makes a difference, we’d love to meet you.

Click ‘Apply Now’ to submit your resume and a short cover letter telling us what draws you to Reflections and this opportunity.