• 12-month contract with scope to extend with an Iconic Australian owned & operated retail business
• Hybrid role in a vibrant team where we embrace new ideas, open communication & thought leadership in a fast-paced retail environment.
• Must have experience managing content strategy across digital platforms (web, social, email, blog)

Are you ready to translate a passion for the great outdoors into high-impact digital strategy?

Anaconda, Australia’s leading outdoor adventure and lifestyle retailer, is seeking a talented and strategic Digital Content Specialist to elevate our brand presence across all digital channels (website, social, email, etc.). This is an exciting opportunity to join a high-performing, innovative team and become the central architect of our digital content roadmap.

This is a 12-month fixed-term contract with a strong scope for extension, based in our vibrant hybrid office environment, centrally located near South Melbourne Market.

Why Join the Anaconda Adventure?

We're part of the iconic Spotlight Retail Group—an Australian-owned global powerhouse—meaning your career growth has no limits.

• Financial Rewards: Highly Competitive Salary + Superannuation + Profit Share. 
• Team Member Discounts: Gear up for your adventures with amazing discounts across all our brands: Anaconda, Mountain Designs, Spotlight and Harris Scarfe.
• Career Trajectory: Unmatched development and progression opportunities within a large, thriving Australian-owned retail organisation.
• Flexible & Vibrant Culture: Enjoy a supportive, hybrid work environment that champions open communication, new ideas, and a healthy work-life balance.

What you will be doing:

You’ll be responsible for the end-to-end planning, execution, and performance of content across all digital platforms:

• Strategic Content Orchestration: Own and manage the entire digital content calendar (website, blog, email, social) to ensure flawless alignment with major marketing campaigns, category priorities, and commercial objectives.

• Performance & Optimisation: Be the data-driven champion! Leverage SEO, Google Analytics, and engagement metrics to continuously monitor content performance, provide actionable insights, and ensure content is a traffic and conversion driver.

• Collaborative Delivery: Act as the central hub, coordinating effortlessly with internal marketing, category, and commercial teams, as well as managing crucial external influencer and content creator partnerships to deliver timely, on-brand content.

• Innovation & Thought Leadership: Stay ahead of the curve in digital trends. Proactively recommend new content formats, platforms, and strategies that will give Anaconda a competitive edge in the fast-paced retail landscape.

We're looking for an experienced specialist who is passionate about both content strategy & measurable commercial outcomes:

• Proven Content Strategy Experience: Demonstrated success in developing and managing robust content strategies across multiple digital platforms (web, social, email, blog).

• Data & Performance Fluency: A solid, practical understanding of SEO principles, digital content optimisation, and the ability to turn performance analytics into clear business recommendations.

• Exceptional Coordination & Stakeholder Management: Superior organisational skills and the ability to engage, align, and drive outcomes with diverse internal and external stakeholders.

• Influencer Management Experience: Direct experience managing or overseeing effective relationships and campaigns with content creators or influencers.

• Commercial Acumen: You are a highly proactive, commercially aware individual who is prepared to contribute to budget discussions and resource planning to ensure efficiency.

Who We Are

Anaconda has come a long way from our first ever store in Bayswater Victoria, back in 2004. We have grown at a rapid rate and now have 88 stores across Australia, with further growth planned. Our vision - to be the first choice, one stop outdoor adventure retailer. Our mission - to inspire, equip and enable all Australians with the best value and broadest range of outdoor adventure products. We want everybody to Play More, whilst helping them Pay Less.

We are part of the iconic Spotlight Retail Group, an Australian owned and operated global retail organisation that includes some of Australia’s most successful retailers – encompassing the Spotlight, Harris Scarfe, Mountain Designs & Anaconda brands.

If you love the outdoors and adventure and are excited to be part of a dedicated team in a centrally located office near South Melbourne Market, we encourage you to apply!

Apply Now! Complete our online application form and submit an up-to-date resume.

You must have unrestricted working rights in Australia.

Only shortlisted candidates will be contacted. No agency enquiries or applications please.