Digital Marketing Coordinator
Bayse Brand Pty Ltd
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Plan, schedule, and publish content across all social media channels (e.g., Instagram, TikTok, Facebook, Pinterest, LinkedIn).
Support the development and execution of the social media content calendar in line with marketing campaigns, product launches, and key brand moments.
Monitor daily activity, engage with the online community, respond to comments and DMs, and identify opportunities to grow brand engagement.
Stay up to date with social media trends, platform updates, and competitor activity to inform content strategy.
Assist with ideation and production of creative content including photos, videos, Reels, TikToks, and written copy.
Coordinate shoots and collaborate with photographers, stylists, influencers, and internal teams to produce high-quality content.
Brief and manage external creatives when required to ensure assets are delivered on time and meet brand standards.
Edit and repurpose content to suit various formats and channels.
Support marketing campaigns with compelling social media assets and storytelling.
Coordinate influencer gifting, partnerships, and collaborations, ensuring content is tracked and aligned with brand objectives.
Assist in identifying and nurturing influencer relationships and user-generated content opportunities.
Track social media performance using analytics tools (e.g., Instagram Insights, TikTok Analytics, Meta Business Suite).
Compile regular reports on content performance, audience engagement, and growth, and provide actionable recommendations.
Continuously seek opportunities to optimise content and posting strategies based on data and trends.