Social Media Manager - Part-Time
The Marketing Room
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• Develop and implement social media strategies aligned with business goals and marketing plans.
• Create engaging and on-brand content (graphics, videos, captions) for key social platforms.
• Schedule and publish content across multiple channels using social media management tools.
• Monitor engagement, respond to comments and messages, and manage community interactions.
• Work with clients to identify social media opportunities that support brand growth and customer engagement.
• Plan and execute paid social campaigns in collaboration with digital specialists.
• Analyse performance data and provide insights to optimise future content and campaigns.
• Plan and manage monthly social media calendars, ensuring alignment with marketing initiatives.
• Brief and coordinate with designers, photographers, and videographers for content production.
• Collaborate with client teams to source stories, updates, and internal content opportunities.
• Ensure all content reflects the client’s tone of voice, brand identity, and strategic direction.
• Track and report on key social media metrics, providing clients with actionable insights.
• Identify opportunities for improvement and growth based on platform analytics.
• Stay across algorithm changes, emerging platforms, and social media trends to keep clients ahead of the curve.