Marketing Manager

Sydney CBD | Hybrid (3 days in office) | Full-time permanent

At Uniting, we believe in taking real steps to make the world a better place. Guided by our values — Compassionate, Respectful, Imaginative, and Bold — we support people and communities across aged care, early learning, disability, community, and retirement living services.

About the role

We’re looking for a Marketing Manager to lead bold, insight-driven marketing that strengthens Uniting’s brand and digital presence across NSW and the ACT.

Reporting to the Marketing Lead, Brand, you’ll design and deliver integrated campaigns that build awareness, engagement, and conversion across multiple audiences — from prospective employees to service users and community partners.

A key focus of this role is partnering with People Services to uplift Uniting’s position as an employer of choice, leading workforce and recruitment marketing strategies that attract and retain the right people. You’ll also support the wider brand marketing portfolio, contributing to campaign delivery and creative storytelling across Uniting’s core service areas

Key responsibilities

• Lead and deliver multi-channel marketing campaigns that drive awareness, engagement, and leads across Uniting’s services and workforce.
• Plan, implement and optimise SEM, SEO, paid social, and digital advertising campaigns using insights and analytics to maximise performance.
• Partner with People Services to deliver targeted attraction and employer brand campaigns, including digital, video, and social storytelling.
• Collaborate with Digital (Website), Internal Communications, and Service Marketing teams to align messaging and optimise reach across owned channels.
• Create and commission engaging content — including videos, blogs, EDMs, and social campaigns — that reflect Uniting’s tone of voice and bring our brand to life.
• Support brand marketing initiatives, ensuring service, workforce, and corporate campaigns remain consistent with the Masterbrand.
• Manage external agencies and the internal creative studio to produce high-quality, on-brand content and campaign materials.
• Monitor and report on campaign performance, brand awareness, and engagement metrics to inform continuous improvement.
• Represent marketing confidently in stakeholder meetings, providing strategic advice and ensuring integration across teams.

About you

You’re a strategic and hands-on marketer with 6–8 years’ experience in marketing, digital, or brand management. You bring proven experience in digital and SEM campaigns, video storytelling, and brand marketing, with the ability to translate strategy into creative, measurable results. Collaborative and analytical, you build trusted relationships across teams and deliver work that makes a real impact.

If this sounds like you, we’d love to hear from you!

How to apply:  Submit your CV and a brief cover letter highlighting why this role appeals to you - Applications reviewed upon receipt.

For all questions, please don't hesitate to contact Fabio Ioviero via email at fioviero@uniting.org.

What We Offer You

• A rewarding career with a leading human services organisation.
• Up to $18,550 NFP salary packaging available.
• Access to our U rewards program with exclusive discounts.
• Flexible work hours for work-life balance.
• Affordable access to Fitness Passport— discounted gym memberships to support your best life.
• A supportive and inclusive and collaborative work environment.
• Opportunities for professional growth.
• Purchase of additional leave.

Uniting NSW.ACT contributes to the work and mission of the Uniting Church in NSW and the ACT through social justice advocacy, community services and spiritual care. We provide care and support for people through all ages and stages of life, with a focus on people experiencing disadvantage and vulnerability. Our purpose is to inspire people, enliven communities and confront injustice.

Uniting is a Child Safe Organisation committed to promoting the safety, wellbeing and inclusion of children and young people.

Empowered by diversity
At Uniting, inclusion isn’t just something we value – it’s how we work. Our culture and practice reflect the vibrant diversity of our colleagues, and the clients and communities we serve.