Role Purpose

We are a high-growth start-up building an advanced AI-powered sports predictions platform, delivered via a subscription model. Our mission is to create certainty in the world of betting chaos and help our customers win more often.

We are looking for an energetic Digital Marketing champion to help develop our brand, drive customer acquisition, engagement, and retention. This is a unique opportunity to join early, shape the brand’s digital presence, and grow with the business as we expand globally. The role will require a hands-on approach, covering campaign planning & execution, content strategy & creation, and performance optimisation across multiple channels.

Key Responsibilities

• Plan, execute, and optimise paid campaigns across Google Ads, Meta, TikTok, and other digital platforms.

• Support content creation for social media, website, and email marketing (short-form video, graphics, copywriting).

• Contribute to the brand’s digital content strategy and calendar.

• Analyse campaign results, report on KPIs, and recommend improvements.

• Assist in developing and implementing customer acquisition and retention strategies.

• Influence in-app experience and merchandising.

• Manage community engagement across social platforms.

• Support broader marketing and business initiatives as required in a start-up environment.

Qualifications & Experience

• Degree (or equivalent) in Marketing, Communications, Business, or a related field.

• 2–3 years’ experience in digital marketing, ideally in a consumer-facing environment.

• Strong knowledge of digital performance channels (Google Ads, Meta Business Manager, TikTok Ads).

• Experience with marketing analytics and reporting tools (Google Analytics, native platform insights).

• Basic design and content production skills helpful but not essential (Canva, Adobe Suite, or similar).

• Familiarity with CRM and email marketing platforms (Mailchimp, Braze or similar).

Key Skills

• Strong written and verbal communication.

• Analytical and data-driven mindset.

• Creative thinker with the ability to inspire the creation of engaging content.

• Highly organised, adaptable, and comfortable working to tight deadlines.

• Entrepreneurial mindset with a willingness to learn and experiment.

Preferred Attributes

• Passion for sport, betting, or related industries.

• Comfortable operating in a start-up culture (fast-moving, hands-on, resourceful).

• Proactive self-starter with strong initiative.

How you’ll be measured

• Contribution to the overall team environment.

• Growth in customer acquisition and subscription sign-ups.

• Paid media ROI (cost per acquisition, conversion rate etc).

• Engagement metrics across key platforms (CTR, reach, shares, community growth).

• Content delivery on time and aligned with strategy.

• Contribution to retention metrics (email open rates, churn reduction, repeat engagement).

What We Offer

• The chance to be part of a venture from the ground up.

• A dynamic start-up environment where no two days are the same.

• Exposure to all aspects of digital marketing: strategy, execution, and analytics.

• The opportunity to combine digital marketing skills with sport and cutting-edge AI technology.

• Competitive remuneration and flexible working arrangements.