Ads Specialist (Meta, TikTok, Pinterest, Google)
ASTALA LUNA
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What You’ll Be Responsible For:
- Running effective ad campaigns including:
Targeted, Broad, Lookalike, and Retargeting strategies
Reading and interpreting campaign analytics
Make sure tracking is working effectively
Make sure CPA is at a good profitability and new customers are up
Creating and sending performance reports to us
Writing compelling ad copy that converts
Recommending trending content ideas and giving us guidance on what types of content to produce
Staying on top of platform best practices and trends
Requirements:
Proven experience running paid ads on Meta (Facebook & Instagram), TikTok, and Pinterest
Strong understanding of audience targeting, funnel strategy, and campaign optimisation
Ability to interpret data and make informed decisions
Good communication skills
Experienced in running a variety of google ads including search, pmax and shopping campaigns.
Experience in google ads
Strong copywriting skills tailored for social ads
A good eye for content – you can suggest what’s working now and help guide creative direction across Facebook, Instagram (Meta), TikTok, and Pinterest.