Senior Integrated Marketing Specialist - User Growth (Mandarin Speaking）
HungryPanda
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About HungryPanda
Founded in 2017, HungryPanda is currently the largest overseas Chinese food delivery platform. The food delivery service of HungryPanda started in Nottingham, UK. With extensive market coverage and rapid expansion, HungryPanda has now spread to 10 countries in the UK, France, Italy, the United States, Canada, Australia, New Zealand, Japan, South Korea, and Singapore of more than 60 cities.
Following the completion of the D round of financing of US$130 million in 2021, HungryPanda continued to expand its territories and opened up a new business territory "PandaFresh" an Asian-oriented fresh food e-commerce business, and "VouchersPanda" In-store consumption platform. HungryPanda officially announced the acquisition of Buy@Home NZ in October 2021, completed the acquisition of EASI in January 2022, and was listed on Deloitte Consulting's "Top 50 Fastest-Growing Technology Companies in the UK 2021".
About the Role:
We are seeking a Senior Marketing Specialist to drive local channel user growth. The role focuses on executing multi-channel growth strategies, managing projects end-to-end, and collaborating with both internal teams and external partners. Fluency in Mandarin and English is required.
Key Responsibilities:
• Plan, execute, and optimize local channel marketing campaigns to acquire and retain new users.
• Lead cross-functional projects, coordinating with Operations, Product, Data, and Creative teams to ensure timely delivery.
• Develop and maintain strategic partnerships with local merchants, brands, and platforms.
• Analyze campaign performance and use data insights to drive decisions and optimize results.
Requirements:
• Bachelor’s degree in Marketing, Business, or related field.
• 3-5+ years of marketing experience with project management and multi-channel execution.
• Strong cross-team communication and stakeholder management skills.
• Highly data-driven, with the ability to analyze performance metrics and optimize campaigns.
• Self-motivated, proactive, and able to thrive in a fast-paced environment.
• Fluent in Mandarin and English.
Preferred:
• Experience in food delivery, e-commerce, or retail marketing.
• Proven record in local channel growth or partnership development.
Location: Melbourne or Sydney